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The View From The Top with Aaron Walker

The View from the Top podcast is a world-class podcast created for men interested in living a life of success and significance. In this weekly podcast, hosts Aaron Walker and Danny "Sunshine" Bauer interview men in the Iron Sharpens Iron Masterminds facilitated by Aaron Walker. Guests share entrepreneurial insights and success stories from working in a mastermind. This show is for men interested in being successful businessmen, intentional husbands, and better friends. Men should come here regularly for inspiration and to get to the amazing guys at The View from the Top. Each episode is 20-30 minutes perfect for your commute, workout, and making your chores at home more enjoyable! Aaron Walker has been in a mastermind with Dave Ramsey, Dan Miller, and Ken Abraham for more than a decade and now he wants to share what he has learned with you, the listener.
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Now displaying: March, 2019
Mar 27, 2019

Welcome to the View from the Top podcast, Season 2. In today’s show Danny Sunshine Bauer and Aaron Walker discuss what place does giving and generosity have in your business?

As business leaders we are often looking for ways to scale, to serve more, and ultimately to increase the bottom line. But if you do your research and find something personal and meaningful, gift giving can set you apart from the pack.  If you are ready to add gift giving and generosity as a winning part of your business strategy then continue listening. Up next … Aaron Walker interviews John Ruhlin, author of Giftology.

We hope you enjoy the podcast. All the highlights, resources, and next steps can be found below. Listen to the full episode here and learn more at viewfromthetop.com.

 

John Ruhlin-A Different Angle

John is the author of the book Giftology that ISI is studying right now and many of the guys in ISI want to give but they just don’t know how.

John grew up on a farm in Ohio milking goats before going to school every morning, is one of six kids and heated their house with wood.  So John comes at this from a different angle than most. He pays homage of Giftology to one of his mentors who was an attorney (his girlfriend’s dad at the time).  John’s life changed when he asked his mentor to buy pocket knives and he wanted engraved paring knives and he couldn’t figure out why paring knives.

“It was a lightning bulb moment, it wasn’t about the knives, it was about understanding the depth and psychology of relationship building and reciprocity.” - Danny Sunshine Bauer

 

Gratitude and Appreciation

“What Giftology is about at the core level is that everybody says that relationships are important but most leaders fall short and are not congruent with what they say and what they do action wise.” - John Ruhlin

 

Perception of the Recipient

Aaron discusses the perception of the recipient with John and the potential scenarios that people are thinking when given a gift.  Whether it be what is he trying to get from me and dealing with government contracts and legalities of accepting gifts there will always be obstacles.

“When you give a gift and don’t ask for anything in return, people can sense your intentions.  Usually I am acknowledging them for their time they have given to me.” - John Ruhlin

According to John, less than 1%, regardless of the reason for the gift it is rarely returned.  With all of the policies, rules, etc. a gift that is tasteful, personalized and follows the agenda and mission the recipient usually accepts it as really thoughtful.  It is an artifact of the relationship. John does say to stay away from government contracts-you don’t want to get anyone in trouble.

 

In Summary

Danny is hopeful you could see how powerful gift giving and generosity can be as a winning business strategy.

“Since learning this strategy I now budget 10% of total revenue for gifts.  That challenges me to come up with a number of fun ways to express my gratitude to leaders I serve.” - Danny Sunshine Bauer

Gifts Danny has set in the past:

  • Beautiful leather passport wallet and luggage tag
  • Philly Eagles superbowl champion jersey
  • Personalized golf balls
  • Running watch
  • Subscription to the NY Times Crossword
  • Amazon Echo device to a tech enthusiast

 

Challenge:  If you budgeted 10% of your revenue for gifts what would you like to send?

Thanks for listening to today’s View from the Top podcast. To make sure you don’t miss any of our episodes click subscribe right now and if you enjoyed what you heard today please tell a friend and share on social media.

Learn how to live a life of success and significance at viewfromthetop.com

 

Resources

Giftology by John Ruhlin

 

Connect with Aaron

Website | Twitter | FB | LinkedIn | Instagram | Email

Check out Aaron Walker’s daily podcast, The Mastermind Blueprint available on your Amazon Echo or iTunes.

 

Join Iron Sharpens Iron

Apply here to join Aaron’s exclusive Iron Sharpen Iron Mastermind. You’re just one click away from living a life of success and significance.

Copyright © 2019 View from the Top

Mar 20, 2019

Welcome to the View from the Top podcast, Season 2. In today’s show Danny Sunshine Bauer and Aaron Walker discuss how to take your business to the next level of success and build one on the foundation of significance.  This is a long game. There are no shortcuts, but you can do it. Danny and Aaron are here to tell you how.

“According to Seth Godin in This is Marketing business owners can’t be seen until they learn how to see.” - Danny Sunshine Bauer

We hope you enjoy the podcast. All the highlights, resources, and next steps can be found below. Listen to the full episode here and learn more at viewfromthetop.com.

 

See What….See Who?

According to Danny, many business owners have it all wrong. They take a one size fits all approach to marketing.  They first get excited about an idea. Next they create what they think is the next big product or service that everyone will be crazy for. Now that their widget is made, they reach out to the masses of people and use shortcuts, ads, and spam to interrupt people’s attention and hopefully make a sale or two.

“But this approach does not work.  In our Iron Sharpens Iron masterminds, we talk each week how to live a life of success and significance.” - Danny Sunshine Bauer

 

Cheap and Spammy Marketing

Several business owners resort to cheap and spammy marketing when they start their business.  Danny and Aaron say they are guilty of this but credit Seth Godin with how they view the people they are trying to serve.

I think that they were just unaware.  They were just trying to make a dollar.  They were trying to create a product that they can mass market.  They tried to interrupt the market and just get people to buy. And I think it's a really bad way and Seth has really brought great clarity to my mind in how to build the tribes and how to make things that matter for people who care and really go after that tribe, that community. - Aaron Walker

So be bold. Introduce yourself. Tell them you appreciate their work. Give them a specific example. Keep it short. Say goodbye.

 

MVA

The minimal viable audience really resonated with Danny and was a game changer for him.  In discussing this with Aaron, he shares that he didn’t agree. Aaron had to read it 3 times and reflect before he shifted his mindset.

I want to have the atmosphere that we really reach out to people that want to be a great dad, a great husband, have a life of success and significance.  People that really want to rally around how to build a life of success simultaneously with significance. And I thought, you know what-there's this many people that need to probably be involved at this time.  Maybe that will change over time. Maybe it will grow. But for right now, this minimum viable audience is this group of people that we have now. We have 14 groups. We're in nine different countries around the world and I'm feeling really good about this minimum viable audience.” - Danny Sunshine Bauer

Thanks for listening to today’s View from the Top podcast. To make sure you don’t miss any of our episodes click subscribe right now and if you enjoyed what you heard today please tell a friend and share on social media.

Learn how to live a life of success and significance at viewfromthetop.com

 

Connect with Aaron

Website | Twitter | FB | LinkedIn | Instagram | Email

Check out Aaron Walker’s daily podcast, The Mastermind Blueprint available on your Amazon Echo or iTunes.

 

Join Iron Sharpens Iron

Apply here to join Aaron’s exclusive Iron Sharpen Iron Mastermind. You’re just one click away from living a life of success and significance.

Copyright © 2019 View from the Top

Mar 13, 2019

Welcome to the View from the Top podcast, Season 2. In today’s show Aaron Walker is going to talk about the book The Talent Code. One of the big ideas we will discuss is targeted practice.  Using the example of basketball and shooting the ball is an easy way to look at targeted practice, but what does it look like in business?  

This book has got to be in the top 10 of the books that I've read over the past 20 years without a question, because it talks about how greatness isn't born.  It's grown. - Aaron Walker

We hope you enjoy the podcast. All the highlights, resources, and next steps can be found below. Listen to the full episode here and learn more at viewfromthetop.com.

 

Doing Deep Work

Aaron talks about the great talents out there that are naturals but they put in daily work.  Michael Phelps, Drew Brees, Phil Mickelson are among some of the best. They put in regimented daily practice to be the best.  They do the deep work required to get better each and every day.

And I think about us here at View From The Top and the things that are really important to us. And I think about, you know, we've got to do these Facebook lives.  We blog, you know, we do these podcast interviews is a regimented routine and there's so many times that I do not want to go to the green way and do a video, but I'm like, you know what I said I was going to do them.  They're affective. I don't feel like it necessarily, but it works. That's deep practice. - Aaron Walker

 

Targeted Practice

Danny discusses three things when it comes to targeted practice.

  1. Be Committed-Commit to the process
  2. Find your niche
  3. Know your rituals and routines

I want you to get focused.  I want you to be committed. I want you to be consistent it everything that you set out to do.  I want you to have a plan. Once you implement the deep practice, you too can be hugely successful - Aaron Walker

Thanks for listening to today’s View from the Top podcast. To make sure you don’t miss any of our episodes click subscribe right now and if you enjoyed what you heard today please tell a friend and share on social media.

Learn how to live a life of success and significance at viewfromthetop.com

 

Resources

Talent Code by Daniel Coyle

Deep Work by Cal Newport

Big Leap by Gay Hendricks

 

Connect with Aaron

Website | Twitter | FB | LinkedIn | Instagram | Email

Check out Aaron Walker’s daily podcast, The Mastermind Blueprint available on your Amazon Echo or iTunes.

 

Join Iron Sharpens Iron

Apply here to join Aaron’s exclusive Iron Sharpen Iron Mastermind. You’re just one click away from living a life of success and significance.

Copyright © 2019 View from the Top

Mar 6, 2019

Welcome to the View from the Top podcast, Season 2. In today’s show Aaron Walker is going to talk about ambition.  Ambition is defined as an earnest desire for some type of achievement or distinction as power, honor, fame, or wealth in the willingness to strive for it's attainment.  How do you measure your ambition? Are you motivated or complacent?

I have huge ambitions, maybe too big at times. I struggle with turning it off and also managing my emotions if I don't achieve everything I set out to do. - Danny Sunshine Bauer

We hope you enjoy the podcast. All the highlights, resources, and next steps can be found below. Listen to the full episode here and learn more at viewfromthetop.com.

 

Embrace Tension

Aaron says if you're holding on to the tension or if there's no tension in your life, there's probably something going awry.  Something is not going right because you are not paying attention. Aaron points out that the good news is that it is probably helping you.  But the bad news is that the tension never leaves you.

I want to encourage you today to embrace the tension.  The tension is what keeps us safe. The tension is something in our lives that creates a thought within us.  Are we doing the right thing - Aaron Walker

 

Keep It In Check

Sometimes we need to keep our ambition in check and some of us need to find ambition.  Aaron will continue to confront you on all fronts while keeping himself in check with his own ambition.

So we'll go on this journey together.  Right Today. I don't have all the answers for you.  I wished I did. I wished I had figured them out long time ago, but I'm studying. I'm praying.  I give it to God each and every day to learn, to continue to be ambitious, but at the same time, I want to learn to be content.” - Aaron Walker

 

Thanks for listening to today’s View from the Top podcast. To make sure you don’t miss any of our episodes click subscribe right now and if you enjoyed what you heard today please tell a friend and share on social media.

Learn how to live a life of success and significance at viewfromthetop.com

 

Connect with Aaron

Website | Twitter | FB | LinkedIn | Instagram | Email

Check out Aaron Walker’s daily podcast, The Mastermind Blueprint available on your Amazon Echo or iTunes.

 

Join Iron Sharpens Iron

Apply here to join Aaron’s exclusive Iron Sharpen Iron Mastermind. You’re just one click away from living a life of success and significance.

Copyright © 2019 View from the Top

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