Welcome to the View from the Top podcast, Season 2. Today, Aaron Walker and Danny “Sunshine” Bauer discuss practicing radical generosity in business. We hope you enjoy the podcast. All the highlights, resources, and next steps can be found below. Listen to the full episode and learn more at viewfromthetop.com.
Aaron takes a look back and sees the growth and the excitement of what's going on in Iron Sharpens Iron. ISI grew 35 percent last year. From podcasts, Alexa briefs, blogs and FaceBook live, developing the processes and the systems have been essential. Aaron credits Scott Beebe, with My Business on Purpose as helping them focus on developing good systems and processes and Aaron’s executive assistant (and daughter) Brooke with helping with these systems and processes. One of the things Aaron is most excited about in 2018 is that they have developed a strategy and a system by which the men that join Iron Sharpens Iron can go through eight modules to onboard easier so they are prepared to join the ISI community.
“Most businesses are trying to grow two to five percent a year and we grew 35 percent and that took a lot of hard work.” - Aaron Walker
Danny Sunshine Bauer wants to strongly encourage the listeners to apply to Iron Sharpens Iron. His own experience with Scott Beebe who Danny says he is a systems guy and a genius with the group and can help out so many different business owners, but within the community that Big A has built at View From The Top. Danny has seen similar growth in his business with Better Leaders and credits surrounding himself with men in Iron Sharpens Iron.
“I attribute so much of the success that we've experienced because we meet consistently, you know, we've built those relationships. It's authentic, it's deep, ans sometimes you get that truth that sometimes hurts, but it's a wake up call. It's mere moments and it gets you back on course.” - Danny Sunshine Bauer
In 2019, Aaron wants you to think about delegating. Focus on letting go and delegating what you can to grow your business. He wants to encourage you in 2019 that you do not have to do everything and to hand what you can over to someone else and let them handle it.
“You either gotta eliminate, delegate or automate in your business and you've got to figure out what only you can do and then automate or delegate the rest of the things.” - Aaron Walker
Being radically generous is a winning business strategy. At VFTT, the giftology philosophy exists in small gifts. They do personalized anniversary cards and they order those for every couple and it has their name on the front of the card and send on their anniversaries..They also do a few other things, not because they have to but because they love the guys in ISI and appreciate them and they want them to stay around and want them to feel welcomed. Aaron wants members to feel that they belong to an organization that includes my family as well.
“Think about the ways that you can add value to the people that are in your community. What are the little things that you can do? We do videos a lot and we send out personalized videos to each and every member thanking them for the things that they've contributed. Or we'll send them welcoming them to the group or we'll send videos out a wishing them Merry Christmas or can't wait to see you at the live event in there.” - Aaron Walker
Take Action … Next Steps from the Show
Today’s challenge is to practice radical generosity in your business.
Aaron and Danny just want you guys to really make it a part of what you're doing. Try to allocate a certain amount of your budget each year for others.
Allocate a certain amount to give generously on purpose.
If you accept this challenge send us a note on Twitter to Aaron (@vftcoach) and Danny (@alienearbud) and use the hashtag #viewfromthetop
Links to Books:
Lane Beene lives in Texas and has been married to his lovely wife for 27 years. He is with the United States Air Force officer flying F-16’s for 27 years. He is a real estate investor for the past 15 years and some of the deals that he comes up with in Fort Worth, Texas are absolutely amazing. Reach out to Lane if you have any interest at looking into a real estate investment. Lane can be reached at firstname.lastname@example.org
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