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The View From The Top with Aaron Walker

The View from the Top podcast is a world-class podcast created for men interested in living a life of success and significance. In this weekly podcast, hosts Aaron Walker and Danny "Sunshine" Bauer interview men in the Iron Sharpens Iron Masterminds facilitated by Aaron Walker. Guests share entrepreneurial insights and success stories from working in a mastermind. This show is for men interested in being successful businessmen, intentional husbands, and better friends. Men should come here regularly for inspiration and to get to the amazing guys at The View from the Top. Each episode is 20-30 minutes perfect for your commute, workout, and making your chores at home more enjoyable! Aaron Walker has been in a mastermind with Dave Ramsey, Dan Miller, and Ken Abraham for more than a decade and now he wants to share what he has learned with you, the listener.
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Mar 20, 2019

Welcome to the View from the Top podcast, Season 2. In today’s show Danny Sunshine Bauer and Aaron Walker discuss how to take your business to the next level of success and build one on the foundation of significance.  This is a long game. There are no shortcuts, but you can do it. Danny and Aaron are here to tell you how.

“According to Seth Godin in This is Marketing business owners can’t be seen until they learn how to see.” - Danny Sunshine Bauer

We hope you enjoy the podcast. All the highlights, resources, and next steps can be found below. Listen to the full episode here and learn more at viewfromthetop.com.

 

See What….See Who?

According to Danny, many business owners have it all wrong. They take a one size fits all approach to marketing.  They first get excited about an idea. Next they create what they think is the next big product or service that everyone will be crazy for. Now that their widget is made, they reach out to the masses of people and use shortcuts, ads, and spam to interrupt people’s attention and hopefully make a sale or two.

“But this approach does not work.  In our Iron Sharpens Iron masterminds, we talk each week how to live a life of success and significance.” - Danny Sunshine Bauer

 

Cheap and Spammy Marketing

Several business owners resort to cheap and spammy marketing when they start their business.  Danny and Aaron say they are guilty of this but credit Seth Godin with how they view the people they are trying to serve.

I think that they were just unaware.  They were just trying to make a dollar.  They were trying to create a product that they can mass market.  They tried to interrupt the market and just get people to buy. And I think it's a really bad way and Seth has really brought great clarity to my mind in how to build the tribes and how to make things that matter for people who care and really go after that tribe, that community. - Aaron Walker

So be bold. Introduce yourself. Tell them you appreciate their work. Give them a specific example. Keep it short. Say goodbye.

 

MVA

The minimal viable audience really resonated with Danny and was a game changer for him.  In discussing this with Aaron, he shares that he didn’t agree. Aaron had to read it 3 times and reflect before he shifted his mindset.

I want to have the atmosphere that we really reach out to people that want to be a great dad, a great husband, have a life of success and significance.  People that really want to rally around how to build a life of success simultaneously with significance. And I thought, you know what-there's this many people that need to probably be involved at this time.  Maybe that will change over time. Maybe it will grow. But for right now, this minimum viable audience is this group of people that we have now. We have 14 groups. We're in nine different countries around the world and I'm feeling really good about this minimum viable audience.” - Danny Sunshine Bauer

Thanks for listening to today’s View from the Top podcast. To make sure you don’t miss any of our episodes click subscribe right now and if you enjoyed what you heard today please tell a friend and share on social media.

Learn how to live a life of success and significance at viewfromthetop.com

 

Connect with Aaron

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Check out Aaron Walker’s daily podcast, The Mastermind Blueprint available on your Amazon Echo or iTunes.

 

Join Iron Sharpens Iron

Apply here to join Aaron’s exclusive Iron Sharpen Iron Mastermind. You’re just one click away from living a life of success and significance.

Copyright © 2019 View from the Top

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